Create 3 mock advertisements for a new restaurant client to hang within metro and subway out-of-home placements.
Focus 05 is a restaurant located in Manhattan’s trendy Soho district. The restaurant’s mission is to provide quality food, drink and entertainment to a target market consisting of individuals and couples between the ages of 22 and 42, placing their target firmly within the Millennial Generation.
vibe: clean, modern, hip, social
choices: modern, classic fonts; neutral, modern color palette; quality imagery featuring restaurant, dishes, or social gatherings; negative space
deliverables:
- (3) subway ads
- design thinking booklet
va blue co. 