BeatsFest is a fast-growing, youth-focused, cloud-operated, subscription-based music streaming service with a visionary mission of catering to a young, diverse, active audience. BeatsFest is looking for a brand style guide, including logos and typography, to support marketing efforts and build consistency across the company.
vibe: youthful, vibrant, energizing, authentic, organic
choices: Elido, a youthful, clean and legible typeface, with a bit more personality than your modern sans serif fonts. Everyone loves a pun, but beets continue to gain popularity due to their health benefits – much like we want to happen with the BeatsFest musical revolution! The “beet red” purple pairs perfectly with the teal; bright, vibrant, earthy brand-vibe.
deliverables:
- logo designed in square and landscape formats
- color palette and typography chosen
- brand style guide as final output
va blue co. 